JP Lasmar has achieved remarkable success at the 2024 Cannes Lions International Festival of Creativity, winning a Gold Lion for the third consecutive year, this time securing two Golds. For the second year in a row, he has been ranked among the world’s top 3 directors in Pharma and top 10 in Health & Wellness at the One Show.

Transitioning between Entertainment & Advertising, JP’s work focus on emotional stories and delivers powerful performances combined with carefully crafted aesthetics. His films tell stories of hope addressing critical issues, such as transgender visibility (In Transit - 2x Gold Lion Winner), inequality in breast cancer treatment (Inequality You Can’t Ignore - Gold Lion Winner), blindness & visual impairment (Eyedar - Gold Lion Winner), rare skin diseases (The Unwearable Collection - Clio Gold Winner & Best Story + Best Kind Fashion Film at the London Fashion Film Festival), and prematurity (Gabriel - Creative Floor & Telly Gold Winner). JP has been honored with Grands Prix in both Clio & LIA, along with numerous other awards from The One Show, ADC, Creative Floor, MM+M, New York Health, El Ojo, Telly Awards, The Drums, and D&AD.

In the realm of Entertainment, JP has collaborated with industry giants such as Martin Scorsese in Silence (Paramount), Reid Carolin & Channing Tatum in Dog (United Artists), and Edson Oda in the Sundance Film Festival darling Nine Days (Sony Pictures Classics). He also served as an executive producer for Vida Sobre Rodas (Disney) and Looking at the Stars (Elo Company).

Lasmar holds an MFA in Film and Television Production from the USC School of Cinematic Arts, in addition to BAs in Cinema from FAAP and Architecture & Urbanism from Mackenzie.

Represented by Dalmatian Cow (USA) | Volken Film (Europe) | Famous Who? (Brazil)